Saj Ghafoor Saj Ghafoor - CEO - Multicultural Cumbria Diasporas: Is the hierarchy of needs being met in Cumbria? Basic psychologigal needs of ethnic minorities are ignored in society and the workplace, resulting in isolation, fear and impacting on health and wellbeing Saj's mission is to bring communities together to celebrate who they are and preserve their identity, culture and heritage. Founder of Culture Bazaar since 2007. She is an Honorary Fellow of the University of Cumbria (2009), Co-opted member of the Main Grants Panel (Cumbria Community Foundation from 2010-2019) and is the CEO of Multicultural Cumbria. In 2009 & 2017 she was nominated as Cumbria Woman of the year and has been awarded Unsung Hero in 2018 by The Cumberland News Community Awards. Saj's missions to bring communities together to celebrate who they are and preserve their culture and heritage. She has engaged in community since 2001, where she helped Brook Street school to do an after school club magazine. She encouraged and supported the children to write in the magazine and interview people for articles. In 2005 she and her husband set up an asian halal grocery business. It became a hub for many people from international diasporas an d a source of information and connecting people. The conversation since then with people from all walks of life have shaped her passion to ensure that Cumbria is a vibrant and equitable county that is welcoming and enables people to share their similarities and celebrate their differences to be proud of their heritage and identity, through food the arts, sports and social activities and events. This is when she started Asain women's group and thereafter just developed further to delivering ten Carlisle Culture Bazaar events from 2007 to 2020, with a core group of trustees and volunteers to set up Multicultural Cumbria as a Charitable Incorporated Organisation in October 2017.